A step-by-step Checklist on How To Create The Perfect Headline (Captains Table, Ship30 and tips from a marketing expert with 30 years of experience)

A step-by-step Checklist on How To Create The Perfect Headline (Captains Table, Ship30 and tips from a marketing expert with 30 years of experience)

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Table of contents

✅ Use 1 of the 5 Proven Headline Styles: The List, The Story, The Opinion, The Question, The Framework

✅ *WHAT am I writing about?

✅ *What TYPE OF CONTENT can I expect? (5 hacks, ideas, stories etc.)

✅ *WHO am I writing for? (age, name, location, marriage status, education, car, music)

✅ *FOR WHAT? What value does it provide to the reader? e.g. For what should the reader learn tennis? In order to [be healthy].

✅ *Twist the knife (expand the FOR WHAT, what else will the reader get?)

✅ *Is the title clear or am I trying to be funny again?

Credibility (what credibility do you or another person have on that topic)

✅ Make up words that stick (e.g. instead of “Pomodoro Method” → “Simple & Short Study-Session”)

✅ Can I use another word that creates emotion or pictures?

✅ Put verbs at the beginning

✅ The reader often only reads the first 3 words

The final 3 steps before publishing the headline

  1. Let the headline sit for 24 hours
  2. Then look at it on a different device
  3. Read it out Loud

* = mandatory

✅ Headline Checklist Completed


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