Table of contents
✅ Use 1 of the 5 Proven Headline Styles: The List, The Story, The Opinion, The Question, The Framework
✅ *WHAT am I writing about?
✅ *What TYPE OF CONTENT can I expect? (5 hacks, ideas, stories etc.)
✅ *WHO am I writing for? (age, name, location, marriage status, education, car, music)
✅ *FOR WHAT? What value does it provide to the reader? e.g. For what should the reader learn tennis? In order to [be healthy].
✅ *Twist the knife (expand the FOR WHAT, what else will the reader get?)
✅ *Is the title clear or am I trying to be funny again?
✅ Credibility (what credibility do you or another person have on that topic)
✅ Make up words that stick (e.g. instead of “Pomodoro Method” → “Simple & Short Study-Session”)
✅ Can I use another word that creates emotion or pictures?
✅ Put verbs at the beginning
✅ The reader often only reads the first 3 words
The final 3 steps before publishing the headline
- Let the headline sit for 24 hours
- Then look at it on a different device
- Read it out Loud
* = mandatory
✅ Headline Checklist Completed
🧡 Sign up for the 30-day Online Writing Cohort beginning in January 2023
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Definitely give it a try if one of the points applies:
- you want to have a strong peer group and stay accountable
- produce compelling online content
- learn simple frameworks for quick and easy publishing
- figure out your niche
I completely understand, it's a big investment, financially as well as time-wise.
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Lukas Z.